Welcome to the journey of l’Express!
This is the first time in Ecolint history that an online newspaper specific to one campus has been created.
Initial Marketing Campaign
The initial marketing strategy was nicknamed the “Mr Carpentier and Mr Featherstone Eureka Moment”. This was a photo of the two fighting each other (with giant pencils) for the honour of naming the paper. This photo was distributed around school with no explanation whatsoever (including unusual places like teacher smart board screens and cafeteria trays) in order to catch LGB secondary school students’ interest.
A leaflet was then distributed through mentor classes explaining the teaser photo, the electronic newspaper, and the Naming Contest which gave students the opportunity of naming this electronic newspaper. There were over 129 submissions, and after a secondary school wide vote, the winning name was determined: The LGB Express (submitted by Andrea Stanovic).
The Official Launch Ceremony, wherein the LGB Express was made available to the public, occured on Wednesday 14th March 2012. The date coincided with the celebrations of Creativity Week. Following a brief speech by Founding Editor-in-Chief Catherine Jay detailing the journey made by the Express team, Mr Featherstone pushed the button to make the LGB Express “live”!
Design of Logo
From the beginning, it was important to design a clean, catchy logo for l’Express. The first graphic designer involved in the process was LGB student Eliott Smadja, who came up with the concept of including the Ecolint logo in the word ‘LGB’. Then, the each member of the staff designed a logo incorporating this feature for a vote the following meeting. Ms. Kretzmeier, English teacher and the supervisor of l’Express, designed the unanimous winner.
Founding Staff
It would have been extremely hard to get this far were it not for The LGB Express staff, the people who helped to make all this happen.
Founding Express Staff:
Catherine Jay – Editor-in-Chief
Andrea Stanovic – French Editor
Bláithín Dockery – Human Interest Editor
Kingsley Taveau – Current Events Editor
Johannes Adams – Editorials Editor
Matilda Heron – School Events Editor
JongWoon Park – Multilingual Editor
Victoria Herman – Sports Editor
Andy Lei – Sports Editor
Sara Yocum – Photography Editor
Bianca Serio – Videography Editor
Yasmeen Ammus – Contest Editor
Ana Pavlova – Marketer
Sayan Chattopadhyay – Student Tech Supervisor
Charles Roelli – Student Tech Supervisor
We’re all looking forward to seeing The LGB Express grow and develop over the years!
LGB Express Staff
April 2, 2012